Search Engine Optimisation, also known as SEO, is the practice of optimising the content, performance and authority of your website in order to increase your share of non-paid traffic from search engines such as Google and Bing. The practice of SEO has changed dramatically over the years and requires a certain understanding of Technical Website Development, Content Optimisation and Outreach & Amplification.
Every website has different needs when it comes to improving SEO performance but a typical approach to SEO includes:
- Technical Improvements
- On Site Content Creation and Optimisation
- Off Site Content and Outreach
It’s important to understand how SEO, SEM and Above the Line Advertising work together to drive search demand and deliver maximum return on your investment. If you would like to find out more about our SEO service offering, simply fill in the form below.