Content Marketing is one of the most powerful forms of online marketing and it should be at the center of your Digital Marketing Strategy. Content has the power to educate, entertain, prompt action or even change behavior. Content is the fuel for all your other digital marketing activities from on-site FAQ’s or blog content through to fully interactive branded video content.
Despite the popularity of Content Marketing, many brands still don’t fully understand how to successfully create, implement and measure the effects, often trying to tie it directly back to an immediate ROI. While the overall return on your investment in content is important, it’s equally important to measure the success of your content correctly.
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