Search Engine Marketing or SEM, makes use of search engines advertising platforms to deliver relevant, timely, targeted ads for users actively searching for your brand or product. SEM is a popular channel that consistently delivers results due to the non-intrusive pull nature of the channel.
Our approach to SEM is based around delivering the best experience to the user resulting in the maximum return on your SEM investment, this starts with the following activities:
- In-Depth Keyword Research
- Account Structure Creation
- Keywords Selection Relevancy
- Writing Effective Ad Copy
- Landing Page Selection and Optimisation
- Quality Score Optimisations
- Accuracy through Device Type, Time of Day and Location Targeting
It’s important to understand how SEM, SEO and Above the Line Advertising work together to drive search demand and deliver maximum return on your investment. If you would like to find out more about our SEM service offering, simply fill in the form below.